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Making A Better Call
Jane Goodall Institute Canada’s Cycle My Cell campaign is just getting started and has already removed 62 kilos of metal, plastic and glass from landfills and kept 3,717 kilos of CO2 from being released into the atmosphere.
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June 6, 2017
Alternatives Journal

A big cheer went up among the students assembled in the spacious auditorium at John Polanyi Collegiate when they heard Dr. Jane Goodall congratulate them via video. The teens were the proud winners of the Jane Goodall Institute of Canada’s Cycle My Cell contest, a friendly competition among three Toronto high schools that threw out a challenge: Which school could collect the most used cell phones to recycle?

A student-created poster in support of JGI Canada's Cycle My Cell program

With support from Telus, the Jane Goodall Institute of Canada (JGI Canada) launched their competition earlier this year. All cell phones contain “conflict minerals,” that is, minerals that are mined in a politically unstable region with the profits financing ongoing civil unrest and violence.


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